Alumni Update | Issue One 2015

How Brands Grow - International Best Seller

Ehrenberg-Bass Institute book giveaway

How Brands Grow: What marketers don't know

How Brands Grow: What marketers don’t know, written UniSA’s Professor Byron Sharp (Director of the Ehrenberg-Bass Institute), is an international best seller. Nearly five year since its first print run, and How Brands Grow is still at the top of the Amazon best seller lists for market research and brand identity.

Last year How Brands Grow was released as an eBook exclusively on the iTunes store.

This year the Ehrenberg-Bass Institute will release a follow-up book that focuses on emerging markets - for more information follow the Institute on twitter (@EhrenbergBass) or LinkedIn.

We have two copies of How Brands Grow: what marketers don’t know to give away to the first UniSA alumni to email us at alumni@unisa.edu.au with ‘How Brands Grow give away’ in the subject line.

Book Offer is now closed. Keep reading Alumni Update for more alumni offers


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