Alumni Update | Issue Eight 2014

Wolf Blass Research Scholarship to support wine industry innovation

From left: Mr Peter Perrin (Wolf Blass Foundation Trustee, also Managing Director of Torbreck Vintners), Professor David G Lloyd (UniSA VC & President), Mr David Robinson (Wolf Blass Foundation Trustee, Senior Vice President of Morgan Stanley Wealth Management), Dr Wolf Blass AM (Wolf Blass Foundation Chairman, Hon Doc of UniSA), Mr Paul Clancy, OAM (Wolf Blass Foundation Trustee, Owner of Winepublishers Pty Ltd), Professor Larry Lockshin (UniSA Head of School: Marketing), Mr Guenter Prass AM (Wolf Blass Foundation Trustee, past MD and chief winemaker for Orlando), Mr Peter Jackson (Winestate Magazine), Professor Marie Wilson (UniSA PVC (Business and Law)
Internationally renowned wine maker, Wolf Blass, is investing in the future of wine marketing and industry innovation, announcing a 10-year program of research scholarships at the University of South Australia’s Ehrenberg Bass Institute for Marketing Science worth $350,000.

The first of five two-year scholarships will be available from 2015.
Awarded over the next 10 years to foster the development of expertise in wine marketing strategy and wine consumer behaviour in Australia, the scholarships will support students undertaking Masters level research and each scholarship will include a $30,000 annual stipend plus $5000 a year to support the students’ research investigation.

UniSA Vice Chancellor Professor David Lloyd says the generosity of the scholarship is a wonderful example of business philanthropy and confidence in the future of the South Australian wine industry.

“This important gift to the University reflects the generosity of Wolf and is an example for the wider business community in South Australia,” Prof Lloyd says.

“Wolf has always been a trailblazer and innovator, a man with an enterprising spirit deep in his heart and this gift offers important opportunities for new generations of wine business professionals to continue to make South Australia the home of innovation in the industry.

“We are very grateful and proud to receive this gift from the Foundation, which represents a significant investment in the wine industry locally and internationally.”

With a 60-year career in the wine sector, Wolf Blass has made a huge impact on the industry, influencing both the styles of Australian wines and the way consumers appreciate and buy wine.

Mr Blass says his goal, and that of the Foundation trustees, is that the scholarships help to foster entrepreneurship in the Australian wine sector.

“It is a new world, so much has shifted and innovation today cannot happen without the benefit of education and up-to-the minute research,” Mr Blass says.

“New models of marketing and purchasing, including online sales and social media marketing, completely new markets in Asia and in particular China, new competitors in the marketplace, new techniques for wine production and distribution – the whole face of the industry is changing.

“I want to do all I can to ensure some of the top minds in the wine sector are being supported here in South Australia so that our wine industry continues to grow and thrive.

“These scholarships are designed specifically to nurture creative, enterprising people with some broader experience of the industry, to take a further step and do the research that will contribute to the continued success of South Australian and Australian wine.”

Applications for the scholarship commencing in 2015 are open now.

Candidates must meet the entry requirements for a Masters by Research degree at UniSA’s Business School and enrol full time. All applications must be Australian citizens or have permanent resident status.

Selection criteria and process
Applicants will be assessed against criteria relating to their undergraduate academic record; honours level or equivalent standard; referee reports; publications; professional experience; research field; communication skills; leadership potential; opportunities to engage with other UniSA Business School wine marketing related research projects; and opportunities to interact with related disciplines in developing and implementing the research. The successful recipient will be determined by representatives from the UniSA Business School and the Wolf Blass Foundation.

For scholarship enquiries including closing dates, contact:
Larry Lockshin
Professor of Wine Marketing and Head of the School of Marketing
Telephone: +61 8 8302 0261

For application enquiries including closing dates, contact:
Graduate Research (Admissions), Student and Academic Services
Telephone: +61 8 8302 5880

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