Alumni Update | Issue Seven 2014
Eleanor Tan
Eleanor Tan
VP Marketing
M2 Academy, Singapore

Bachelor of Arts
(Communication and Media Management)

University of South Australia communications graduate Eleanor Tan is the Vice President, Marketing at M2 Academy, UniSA’s new education partner in Singapore.

On 8 July M2 Academy, in partnership with UniSA, officially launched its state-of-the-art campus in the Singapore Orchard Gateway building in the heart of Singapore’s Orchard Road shopping district. The campus, situated opposite the Somerset MRT station on Orchard Road, aims to bring the modern university campus experience to a new generation of Singaporeans.

Eleanor completed a Bachelor of Communications and Media Management at one of UniSA’s offshore programmes in Singapore in 2002. She spent the last 12 years since graduating building her marketing strategy expertise in B2B and consumer marketing in various senior roles in consumer goods industries in Singapore, UK, China and Hong Kong.

She was Marketing Manager for Global Treasure Industries Limited, a China-based baby products and health care manufacturer, from 2007 to late 2010, and then moved to Hong Kong, spending more than one and half years as Senior Consumer Marketing Manager for Philips Consumer Lifestyle – Philips AVENT.

Eleanor’s initial move into education came in January 2013 when she took on the role of Regional Marketing Manager for GEMS Education (East Asia), based in Singapore.

When the M2 Academy marketing role presented itself a year later, Eleanor was excited by the opportunity to really make a difference in the Singapore education world.

“I am excited that we are offering students a very different student-focussed experience which is directly modelled on the University of South Australia’s student experience,” says Eleanor.

“Local students want extra-curricular activities. They want a lecturer who actually knows your name. Overall they are looking for a more interactive learning experience.

“The student experience is really at the heart if it all," she says.

“Even the way we plan the role of our Concierge is really taking into the consideration the student’s experience — from when they enrol through to when they graduate. After graduation we still have programmes that will meet their lifelong learning needs.

“Our Student Relationship Manager is not just responsible for enrolling the students, they are responsible for the care of their student throughout their study with us,” says Eleanor.

A core promise of the M2 Academy / University of South Australia partnership is to relate learning to real life working experience. Its industry engagement programme will give students access to senior industry leaders as guest speakers and mentors and access to real case studies during their studies.

The series of lunch time talks by industry leaders will be promoted to the public and UniSA alumni. The Academy is also offering full access of the Orchard Gateway campus’ facilities to University of South Australia alumni in Singapore.

Enrolments for M2 Academy are now open for the academic year commencing in September 2014.
New degree programmes initially being offered include: Bachelor of Communications and Media,
Bachelor of Business (Tourism and Events), and Bachelor of Commerce (Accounting), Bachelor of Engineering (Mechanical) and Masters of Engineering (Engineering Management).

The UniSA- M2 Academy campus is holding a series of Open House and Programme Preview Sessions on Thursday evenings and Saturdays from July through September.

Register now for your chance to win a Spotify Premium Account. M2 Academy is also giving away $5,000 worth of shopping vouchers and free personality assessments.

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