Regional branding and China insights
Videos from the 2016 Australian Wine Industry Marketing Conference
The University of South Australia Business School and the Ehrenberg-Bass Institute hosted the inaugural Australian Wine Industry Marketing Conference in 2016. The conference brought wine business leaders and industry experts together to discuss the latest wine marketing insights and industry best practice around the theme “Success Through Smarter Marketing”.
Ten videos sharing the key findings of the conference have been produced with the help of the Wolf Blass Foundation and the Department of Primary Industries and Regions, South Australia.
Head of the School of Marketing, University of South Australia Business School and Professor of Wine Marketing, Ehrenberg-Bass Institute for Marketing Science.
Postdoctoral Research Fellow in Wine Marketing, School of Marketing and Industry focused researcher, Ehrenberg-Bass Institute for Marketing Science
View all the videos on the Global Wine Business Research website.