Adelaide, 11 June 2019
The Retail Game-Changer Challenge is a competition based in Adelaide that will give budding tech-stars and entrepreneurs the opportunity to use their creative genius to revolutionise the shopping experience.
Teams of up to six individuals from all backgrounds are welcome to pitch their concepts, as long as at least one group member is a student currently enrolled in tertiary study in South Australia.
Design a concept and prototype for a shopping centre technology solution that helps to bridge the divide between digital and bricks-and-mortar retailers. The ultimate aim is to build a system that enhances customer shopping experiences and creates customer engagement opportunities for shopping centres and their retailers.
+ The opportunity to meet with Precision Group leadership to fully discuss the opportunities that arise from the winning team’s technology and to develop a plan to assist in developing this.
Human interactions lie at the heart of the connected retail experience.
Retail stores cannot compete with internet giants on their terms – they can’t offer the range, match the prices or compete on efficiency. However, while an online shopping experience may be intensely personalised, it is not a personal one. This is why the concept of service in bricks-and-mortar retail is essential.
Retail is about creating personal connections and building trust between a customer and a brand. The warm smile and in depth knowledge of the sales assistant is all part of the shopping experience that creates loyalty and keeps customers coming back over and over again.
With the advent of immersive technology and virtual reality, attempts might be made to bring the store experience into someone’s home. However, Precision Group believe that the opposite way will be more powerful. Stores that think carefully about what their customers need can use digital technology to enhance the physical retail experience in store.
The Retail Game-Changer Challenge is an event based in Adelaide open to teams with at least one tertiary student, who will aim to solve a specific retail challenge. You might be a creative engineer, data scientist, business entrepreneur, marketing guru or analyst, or a team with innovative geniuses from each of these areas.
Team registrations open on Monday, 18 March. Each team needs to nominate a Team Captain who will be the nominated contact for receiving information regarding the competition. When registering please provide a team name and name of each team member. Please confirm which team member(s) are currently enrolled in tertiary study in South Australia.