RETAIL GAME-CHANGER CHALLENGE

Adelaide, 11 June 2019

 

WHAT IS THE CONNECTED RETAIL EXPERIENCE?

Human interactions lie at the heart of the connected retail experience.

Retail stores cannot compete with internet giants on their terms – they can’t offer the range, match the prices or compete on efficiency. However, while an online shopping experience may be intensely personalised, it is not a personal one. This is why the concept of service in bricks-and-mortar retail is essential.

Retail is about creating personal connections and building trust between a customer and a brand. The warm smile and in depth knowledge of the sales assistant is all part of the shopping experience that creates loyalty and keeps customers coming back over and over again.

With the advent of immersive technology and virtual reality, attempts might be made to bring the store experience into someone’s home. However, Precision Group believe that the opposite way will be more powerful. Stores that think carefully about what their customers need can use digital technology to enhance the physical retail experience in store.

 

REGISTER YOUR TEAM

Team registrations open on Monday, 18 March. Each team needs to nominate a Team Captain who will be the nominated contact for receiving information regarding the competition. When registering please provide a team name and name of each team member. Please confirm which team member(s) are currently enrolled in tertiary study in South Australia.

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