RETAIL GAME-CHANGER CHALLENGE

Adelaide, 11 June 2019

 

WHAT IS THE CONNECTED RETAIL EXPERIENCE?

Human interactions lie at the heart of the connected retail experience.

Retail stores cannot compete with internet giants on their terms – they can’t offer the range, match the prices or compete on efficiency. However, while an online shopping experience may be intensely personalised, it is not a personal one. This is why the concept of service in bricks-and-mortar retail is essential.

Retail is about creating personal connections and building trust between a customer and a brand. The warm smile and in depth knowledge of the sales assistant is all part of the shopping experience that creates loyalty and keeps customers coming back over and over again.

With the advent of immersive technology and virtual reality, attempts might be made to bring the store experience into someone’s home. However, Precision Group believe that the opposite way will be more powerful. Stores that think carefully about what their customers need can use digital technology to enhance the physical retail experience in store.

 

REGISTER YOUR TEAM

Applications for the Retail Game-Changer Challenge 2019 are now closed.