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How Entrepreneurial Business Planning builds on Entrepreneurial Enterprises

BUSS 3043 Entrepreneurial Enterprises is a pre-requisite for the BUSS 3049 Entrepreneurial Business Planning course. The following table lists the topics covered in each of these two courses, as well as the delivery mode and assessment. This comparison shows that the business planning course has been designed to build on and extend the theoretical models, constructs and content that are addressed in Entrepreneurial Enterprises.

BUSS 3043 Entrepreneurial Enterprises - topics

BUSS 3049 Entrepreneurial Business Planning - topics

Prerequisite

36 units of undergraduate study

Entrepreneurial Enterprises

Entrepreneurial concepts

  • Entrepreneurship

  • Innovation

  • The entrepreneurial mind

  • Entrepreneurial risk

  • Different forms of entrepreneurship

  • Entrepreneurial growth ventures

  • The nature of entrepreneurial business plans

  • The audiences for the business plan

  • How business plans are evaluated

The business idea

  • The project for this course

  • Opportunity recognition

  • Screening business opportunities

  • Intellectual property protection

  • The project for this course

Preparing to build the new venture

  • Identifying necessary resources

  • Accessing finance

  • Accessing people and other resources

  • The business mission and its value

  • Structuring your business

  • Putting together the entrepreneurial team

  • Scenario planning

Preparing for the market

  • Entrepreneurial ethics

  • Market entry strategies

  • Practical marketing

  • Reaching your customer; distribution channels

  • Forecasting sales

  • Analysing the business environment; advanced information search

  • Analysing the capabilities of your venture; the SWOT summary

  • Setting objectives for your venture

  • Innovative growth strategies

  • Innovative competitive strategies

  • Business and revenue models

  • Marketing essentials

  • Building the credibility of your new venture
Teaching mode
  • six lecture/seminar sessions spread over two weeks
  • one workshop, and
  • a report presentation and feedback session
  • lecture/seminar sessions over one full week
  • a series of workshops
  • a report presentation and feedback session

Assessment
  • Series of multiple-choice tests (individual)
  • Written exam
  • Team report (business case/feasibility plan), presented as a two A3-page poster plan
  • Class test (individual)
  • Report: interview with an entrepreneur (individual)
  • Team report (business plan; more demanding than a feasibility plan), presented as a three A3-page poster plan

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