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Ehrenberg-Bass Institute name and legacy

Institute status was granted in 2005 by the University of South Australia in recognition of over a decade of achievements. The Ehrenberg-Bass Institute was formed and honours two world-famous marketing academics who dedicated their professional lives to the discovery of scientific laws about marketing and buyer behaviour.

Professor Andrew Ehrenberg

Professor Frank Bass

Formerly the Marketing Science Centre, the Ehrenberg-Bass Institute is the first University Institute devoted to marketing science.

Professor Andrew EhrenbergProfessor Frank Bass