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The Graduate Diploma provides a
recognised marketing qualification
in just one year.
This program is suited to anyone
looking to change career direction
into the field of marketing as well
as those seeking business management
positions that need advanced
marketing knowledge.
The Diploma teaches strategic
thinking, data analysis techniques
as well as how to apply market
analysis tools to make budgeting
decisions and measure brand
performance. Students also gain the
skills and knowledge required to
develop a successful marketing plan.
Core subjects cover marketing
management, consumer behaviour and
strategy and planning, with a wide
range of marketing and business
elective options that enable
students to tailor the program to
suit their individual needs.
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