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March 12 2002

Smart strategies needed to boost tourism in uncertain times

The downturn in tourism following the collapse of Ansett and the September 11 attacks has reminded tourism operators just how vulnerable the industry is.    

Just as farmers need to make contingency plans for bad seasons, so to do tourism operators – and at the moment they need all the knowledge, expertise and inventiveness they can get.

So says UniSA’s newly-appointed Foundation Professor of Tourism Management, Graham Brown, who will speak on the importance of education and research in the development of tourism in South Australia at his inaugural tomorrow.    

The free public lecture will be held on March 13 at 5.30pm at the Atrium in the Yungondi Building of the City West Campus at 5.30pm. 

“This is a time of uncertainty following September 11 and the collapse of Ansett. It is important to learn from recent events and for the industry to become as flexible as possible.” 

“If we in South Australia also want to grab a bigger slice of the ‘tourism pie’, we need to be developing new products and making those who visit want to return time and again.” 

Prof Brown said that tourism’s potential to create jobs for young people and to reduce migration to other states for work was well known, but needed to be backed up with high quality education, training and research.

“Education and research are becoming increasingly important to tourism. Education is vital to give people the necessary skills to work in the industry and publicly-accessible research can provide information to ensure managers make the best strategic decisions in an increasingly complex and competitive environment.” 

Prof Brown became the first Professor of Tourism in South Australia when he was appointed earlier this year. He is based in UniSA’s School of International Business, and a major part of his work will be to establish research projects that meet the needs of the State’s tourism industry.

Media contacts: Prof Graham Brown (ph - 08 8302 0313 email -

Charlotte Knottenbelt (ph: 08 8302 0578 mobile: 0439 807 004     email:



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