NEWS RELEASE
Oz business week
provides hothouse for young business leaders
July 4, 2003
Some of South
Australia’s finest young business minds will vie for the honour of
defending SA’s title as the National Champions of Australian Business Week
2002 (ABW) when they meet and compete at SA’s 2003 ABW competition next
week.
This year, Year 11
and 12 students will enjoy a week-long challenging business experience at
the UniSA’s City East Campus from 7-11 July, 2003, working in teams to
manage and run a major hotel business that operates within a computer
simulation of the national economy.
Students, in teams
of 10, form a company, appoint a CEO, and develop and launch a new product
with a written plan, a promotional video, a trade display and a business
pitch.
They learn about
marketing, finance, law, human resources, media, management and written
and oral presentations through lectures presented by academics and
business people and are guided by business mentors.
ABW is a hothouse
for the state’s future business leaders according to SA ABW program
director, and lecturer in Accounting and Information systems at UniSA,
Gerard Stone.
“By running their
own simulated company they get invaluable hands-on experience, which is of
real benefit as they embark on their careers,” said Stone.
ABW Enterprise
Education aims to develop an enterprising culture in schools so that young
people are equipped with the skills to create and manage personal,
community, business and work opportunities.
The programs were
developed by a partnership of business, schools and universities for high
school students. They are now running in all six Australian states and
are offered at the school, state and national level. From 1992 to 2003,
more than 48,000 students participated in and benefited from ABW programs.
While most high
school students were thinking about relaxing after final exams, UniSA’s
ABW team competed in the ABW National Championships in Geelong last
December and won the National Champions crown, after it devised a radical
plan to overhaul the AFL in 2030.
“Their bold ideas
paid off, with the judges – representatives form the Australian business
community – announcing that the South Australian team had put the best
business model forward,” said Stone.
More information:
Gerard Stone, SA
ABW program director: Ph 8302 0663 Email
Gerard.Stone@unisa.edu.au
Mark Hentschke, SA ABW project manager: Ph 8302 0795/0439 370 317 Email
Mark.Hentschke@unisa.edu.au
Media contact: Thel Krollig,
Media Liaison, UniSA, (08) 8302 0028 or 0407 726 175
Need an expert? Find one at UniSA’s online
Directory of Experts - http://www.unisanet.unisa.edu.au/MDU/MDU-search.asp
.
