The University of South Australia logo
The University of South Australia logo is a Registered Trade Mark and its use is controlled and managed by the University. Staff from divisions, schools, institutes and administrative units may download the University of South Australia logo for use in University promotional and corporate material only.
Staff seeking clarification on the appropriate use of the logo may email
the Deputy Director:
Marketing
Features and versions
Standard vertical version
The
preferred logo comprises the crest and the name 'University of
South Australia' in a vertical format. The logo is a solid, simple and distinctive design that
promotes memorability and easy recognition. The shield is shaped and based
on the letterform 'U'; the 'uplifting' forms express aspiration to higher
achievement. The internal structure can be interpreted as three-dimensional,
further increasing visual interest. The font for the name was changed in
2012 to Frutiger bold so please ensure you are using the most up to date
version.
Alternative horizontal version
When horizontal space is limited it is
more appropriate to use a horizontal version of the logo, with the name on two lines to the right of the crest.
For example, on the header of the corporate web page template, on promotional merchandise, or on the footer of a
document with other similar aligned partner logos. Please note that approval to use this version of the logo is
required from the Deputy Director Marketing.
DOs and DON'Ts of logo use
| Name | The name of the University should always remain proportional to the crest. |
|---|---|
| Typeface |
The typeface used for the logo is Frutiger. Graphic designers should not reset the type as this may produce variations in character weight, spacing or errors of computer font substitution. The logo must be reproduced using original artwork (supplied as an eps or gif file). |
| Crest | The crest should only ever be reproduced as a part of the logo in combination with the full ('University of South Australia') name. The crest should never stand alone, except where it appears on the official university seal. The crest and/or its elements is not a device for decoration nor is it to be used in repetition to create a pattern, as a template in which other material is presented or as a background over which text is reproduced. |
| Design | The logo should not be computer enhanced (eg represented in 3D perspective). The crest should always be reproduced as a solid colour - not reproduced as a tint or vignette. The logo should not be defined by a contrasting keyline. |
| Position | The logo should not be used in a visually congested or confined manner - for example, surrounded by a border or tightly positioned with other material. A 'zone of exclusion' exists around the logo. This zone is determined by the dimensions of the logo and should be at least 50% of the width of the crest. |
| Colour |
The logo is normally printed in Reflex Blue on a white
background, but a white logo on a Reflex Blue background (reversed logo) may also be used.
For one colour (black) printing, the logo may be reproduced in black on a
white background or white on a black background. |
Staff seeking clarification on the appropriate use of the
logo in promotional material may
email the Deputy Director Marketing and Development
Downloading the UniSA logos
Follow the links below for the appropriate logo format and detailed downloading instructions.
-
jpeg files - Can be used for websites, on-screen and desktop applications (easy to use)
-
eps files - is a vector file format for use in high quality print or professional desktop publishing software
-
png files - For on-screen or print use with standard desktop applications (eg Word, Powerpoint and Excel). This file format has more versatility than jpeg format
Staff seeking clarification on downloading the logo for use in promotional material may email MDU's Graphic Designer.