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High marketing aspirations for two high-achievers

by Catherine Andruchowycz

Ehrenberg Scholarship winners, Emma Primett (left) and Sarah Burton.With high aspirations for the future, the latest Ehrenberg Scholarship winners are ready for the opportunities and challenges of marketing that lie ahead.

Both in their first year of the Marketing and Communication degree, Emma Primett and Sarah Burton (pictured), are thrilled to be given this award so early on in their university lives. Their outstanding academic achievements at school, receiving ATAR scores of 99.8 and 98.2 respectively, meant the interview panel could not choose between them.

Emma, who completed the International Baccalaureate at Walford, achieved a merit result in mathematics and excellent results across all subjects. After recently returning from a gap year she is determined to learn more about marketing and is looking forward to the opportunities that await her.

“I love to travel so I’ve always wanted a job that will let me see the world and live in lots of different countries. Marketing is so broad and will open up doors in a wide range of industries, so my choice was easy. I know that UniSA’s up-to-date marketing knowledge and wide range of electives will give me the skills I need to achieve my goals,” said Emma.

Sarah graduated from Pembroke, where she was deputy head and prefect in middle school, and excelled in English, mathematics and science competitions. In line with her decision to study marketing and communication, Sarah’s dream is to work as a public relations executive and eventually establish her own PR firm.

“Choosing to study a double discipline degree was the best choice to prepare me for work in both public relations and marketing. This unique degree paired with the experience I will get from working as a research assistant will be invaluable to my lifelong learning,” she said.

Each year the Ehrenberg Scholarship is awarded to a promising student (or in special cases, two promising students) enrolled in one of the three undergraduate degrees offered by the School of Marketing. As well as a year of paid HECS fees, recipients are offered paid, part-time work assisting the marketing scientists at the Ehrenberg-Bass Institute. Recipients also get direct entry to invitation only masterclasses.

Both girls are excited about the future and are ready to make a strong start to their studies.

“I am looking forward to working at the Ehrenberg-Bass Institute. Seeing first-hand how marketing is practised will help me make informed decisions and give me career direction,” Sarah said.

Since its inception in 2001 the Ehrenberg scholarship has been awarded to 13 commencing marketing students. For more information about the Ehrenberg Scholarship, or undergraduate degrees offered by the School of Marketing visit the website.