UniSA’s creative revival as new tech-arts fuel industries and innovation

Guests at the launch of UniSA’s School of Creative Industries were able to play the role of Dorothy from the Wizard of Oz as part of a virtual actor research project.

As South Australia continues to grow its base in major creative enterprises and start-ups, UniSA’s new School of Creative Industries will be a front-runner in creative education – offering unique industry experiences and educating the next generation of creative talent.

Incorporating the cultural industries (including the galleries, libraries and museums (GLAM) sector) and the creative economy, the School of Creative Industries brings together arts, film, television, music, visual effects, performing arts, publishing, research and development, radio, journalism, public relations, games, software, and general artistic expression. 

The new school was officially launched in June.

Employing one per cent of the world’s working population – a staggering 29.5 million jobs globally –creative industries are driving employment and contributing to economic growth locally and around the world.

Leveraging the creativity boom, the School of Creative Industries is offering studies at the cutting-edge of creative thinking and drawing connections between creativity, the arts, technology, and business.

The school is possibly South Australia’s most connected university faculty with established partnerships with some of Australia’s most prominent and influential creative organisations, including Rising Sun PicturesMatchbox PicturesKojoChannel 44South Australian Film CorporationMighty Kingdom and ABC iView.

Head of UniSA’s School of Creative Industries, Professor Jason Bainbridge, says the University’s diverse industry partnerships offer students invaluable opportunities and access to industry experience as part of their studies.

“We are adopting an exciting way of educating future creative leaders and thinkers through co-creation with new collaborators and partners,” Prof Bainbridge says.

“Our students are able to study and learn in professional industry environments, learning from the best in the business under the mentorship of global leaders in industry.

“Our experience shows that the placements act as a talent pipeline for industry as well with many students being offered great paid employment, in the fields they love, while they are still studying.”

The school also has a new industry collaborator – global film, television and virtual effects giant Technicolor.

“As automation and digital communications shape the way all industries ‘live’ in the world, the demand for creative thinkers and architects of great communications, entertainment and ideas has entered an era of huge growth,” Prof Bainbridge says.

“We want to be leaders in delivering work-ready graduates and innovators to meet that demand.”

See In Pictures for photographs from the event.